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Jul 14, 2021

Danny Johnson is a real estate investor, blogger, and host of the Flipping Junkie Podcast. He is also the Founder and CEO of Freedom Driven LLC, a company that helps fellow real estate investors become successful through training, lead generation, and software services. Danny has been in the industry for over 13 years along with his wife Melissa in the San Antonio, Texas area.

In today's episode, Danny talks with me about CRM systems, and why they are extremely important to any Real Estate Investor. Danny explains how CRM help holds yourself accountable for following up with leads, and how the metrics from these leads make it easier to set standards when holding your employees accountable as well. Danny also shares why he developed his own CRM called Forefront and this specific CRM is crucial for all Real Estate Investors.

"A problem pops up, but usually, there were symptoms way beforehand that maybe got ignored because they didn't seem that big." - Danny Johnson

On Today’s Episode of Flip Talk:

  • What is a CRM and why you need one in your business
  • How CRM helps hold you accountable to following up with leads effectively
  • What led Danny to develop his software Forefront
  • How COVID helped increase opportunity for follow up deals
  • Why this software is called Forefront
  • How Forefront helps real estate businesses
  • The metrics of a good closer and how to identify problems with your marketing
  • How closing metrics help give solid criteria to base employee’s performances
  • Danny’s free product give away

Mentioned Resources:

Connect with Danny Johnson:

Check out the Inner Circle Elite for a Limited Time!

I’m sure those of you who have never been part of a mastermind have the same question that I have heard over, and over again, and that is what is a mastermind? Masterminds were the game-changer for the elite, the rich, and the successful throughout our history. You need to be part of the right circle if you want to succeed.

If you're doing deals and running a business and haven't found your right circle, then I want to give you that opportunity to check out the Inner Circle Elite. The Inner Circle Elite is an important community to me and I'm looking for the right people to be part of it. If you're interested in learning more, email me at, and put 'Mastermind' in the subject line. Once we connect, you can come and check out what we have to offer, what we're doing, meet the amazing community, and see what it's like to have a circle around you and get all your questions answered firsthand experience.

We'll have a conversation after the meeting, and if it's a fit for you and you're a fit for us, then we'll take that next step. And if it's not, then no harm, no foul. Do not miss this opportunity. I'm not going to extend this opportunity forever. Again email me at, and put 'Mastermind' in the subject line for this amazing opportunity.

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